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Marketing

Selling Residential Real Estate in today's complex market requires knowledge, creativity, experience, enthusiasm and an advertising and public relations strategy to promote your property throughout the marketing term. Using the tools provided by Coldwell Banker coupled with proprietary mailing lists, The Luxury Homes Team carefully combs their extensive database to find the perfect homes for their Buyers and the ideal buyers for their Sellers properties.
 
With over 20 years experience and thousands of miles of travel, they have amassed global connections that are the key to their sustainability in this real estate marketplace. Penelope and Claudia orchestrate sales with the utmost degree of professionalism. Their proven knowledge and expertise in the South Florida residential marketplace qualifies them amongst the most elite agents in Coldwell Banker. Whether you are seeking to acquire a property or list your property for sale, The Luxury Homes Team is the Right Choice for all your Real Estate needs!
 


The Luxury Homes Team offers their buyers exceptional service both during their search for real estate and after their acquisition has taken place. The service after the sale extends to include knowledge of local resources, necessary for a smooth transition into your new home. In addition, The Luxury Homes Team has an associated division offering premier concierge services, through www.LuxuryConciergeTeam.com. The
services can include making arrangements for everything from private jets, luxury car rentals, limousines, hotels, dinner reservations, New World Symphony tickets and more!

  • Buyer Mortgage Pre-Approval
  • Neighborhood Assessment according to Comparable Home Sales and Rentals
  • Digital Photo Tour and Full MLS Listing information for each prospective property
  • Coordination of Relevant Showings, according to a Buyer's Schedule
  • Transportation to and From Showings
  • Transaction Services, Including but not limited to; Coldwell Banker Protection Plans, Title Search, and Transaction Management and Calendar

 


The Luxury Homes Team implements a comprehensive marketing campaign for their Sellers, consisting of full advertising and public relations strategies tailored to each unique home

Preparation for Listing:

  • Fully catered Brokers Open Event
  • Professional Photography
  • Virtual Tour
  • Short Video Production
  • Sellers may wish to employ additional services, such as Staging or 3-D Architectural

 


The Luxury Homes Team strongly believes in the importance of marketing a home in its neighborhood.

  • Open Houses
  • Listing Announcements to Neighbors
  • Direct Mail Campaign to Target Markets
  • Direct Mail Campaigns to past and present Luxury Homes Team clientele
  • Customized Property Brochures On Site
  • Communication with top producing realtors via phone and email

 


    

    


  • Print Media: Wall Street Journal, The New York Times, Realtor.com, Ocean Drive, Haute Living, Venue, The Real Deal
  • Internet: Google Ad Words
  • Social Media: Facebook Ad Campaigns
  • Place your property in Coldwell Banker’s Collection of South Florida’s Luxury Residential and Commercial/ Investment Properties, mailed to prospects in all of Miami Dade and Broward Counties.


  • Press Releases to Major News Outlets, when appropriate, including but not limited to, Miami Herald, Wall Street Journal, The New York Times, Florida Design Magazine
     
  • The Latest Information available on Your Target Market from All Relevant News sources


Listing will appear on multiple search engines including but not limited to, Trulia, FloridaMoves.com, Vast, Enormo, Google Base, Realtor.com, Zillow

  • YouTube Customized Video, including informational clips of the Neighborhood
  • Social Media Coverage: Facebook and Twitter


Penelope Friedland and Claudia Aros, The Luxury Homes Team

Penelope and Claudia are not only devoted Realtors, but are also deeply committed to their community and family. Penelope & Claudia support charities throughout the Coldwell Banker Foundation, including Habitat for Humanity and The Ronald McDonald House Charities, along with various local medical fundraisers, arts and education involvement.


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